Saturday, June 22, 2013

Experience Kerastase Initialiste at Power Plant Mall!

Kerastase Paris, hair and scalp expert since 1964, introduces Kerastase Initialiste, the first serum based on native plant stem cells that treats not just the hair but the scalp... enabling hair to grow stronger, brighter, and more beautiful than ever.

Kerastase Initialiste
The scalp is where hair fibers are born and so taking care of it is just as important to take care of the face, hair, and body.

Kerastase Initialiste
Kerastase Initialiste improves hair quality from the source -- your scalp. It comes in a luxurious gold bottle with a dropper, reminiscent of the high end anti-aging serums I use on my face.

Kerastase Initialiste
We sat down for a brief talk about hair and scalp care with Maita of Kerastase Philippines. I learned a lot! From hair's life cycle to different levels of damage, these days, it's no longer necessary to chop everything off because there are now products which can repair hair.

Kerastase Initialiste
After the talk, we were shown how Kerastase Initialiste is applied. You part the hair so the scalp is exposed and then use the dropper to dispense the product.

Kerastase Initialiste
This weekend, everyone can go over to the Kerastase Lounge at the Power Plant Mall (located right outside ZARA on the second floor) and get a FREE hair and scalp analysis.

Kerastase Initialiste
You get a glimpse of your scalp's current condition, as well as the level of damage your hair has sustained.

Kerastase Initialiste
Not only that, everyone can try the Kerastase Initialiste after the hair and scalp analysis. You can even get a complimentary Kerastase Ultime Sensorial Blowdry treatment care of Basement Salon after the analysis, no purchase necessary.

Kerastase Initialiste
I sat down as Kerastase Initialiste was applied to my scalp. The product smells so good... kinda floral and fresh. I felt as if I had spritzed on perfume afterwards.

Kerastase Initialiste
It was massaged into my scalp for maximum absorption.

Kerastase Initialiste
Kerastase Ultime Elixir was applied to my hair afterwards and then it was blow-dried. I was having a really bad hair day (understatement... it was more of an uber crappy hair day, in fact I arrived in a ponytail, lol!).

Kerastase Initialiste
After the treatment, my hair was very well-behaved. Smooth, shiny, and well, tame... lol! Of course I was happy, yay!

Kerastase Initialiste promises visible improvement within 7 days of use. Hair will be stronger, shinier, and more youthful (increased elasticity).

Would you like to experience Kerastase Initialiste? Just head on over to the Kerastase Lounge on the second floor of Power Plant Mall (outside ZARA) this weekend and avail of a complimentary session.

Thank you Kerastase Philippines and Basement Salon!


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