If it's one thing I really appreciate about Filipino families it's the close ties that bind -- how we take care of our elders, how we rear our young, how we celebrate milestones like birthdays and graduations... it's amazing how a 30-second TVC showcases all these positive traits perfectly.
This TVC is happy and yet kind of nostalgic at the same time when you really think about it. It's a cycle. When I was a kid my parents would take care of me. Now I'm the parent who's taking care of my kids. Next time, I'll be the grandparent who would again need to be cared for. I wonder how many such cycles Jollibee has been a party to in the last 35 years? Aw, I don't want to think that far into the future just yet... I would just end up making myself sad. I want to enjoy where I am now.
Have you seen this TVC? What do you think?
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