L'oreal Philippines launches Kerastase Chroma Captive

L'oreal Philippines launched the latest line of Kerastase hair care products, Kerastase Chroma Captive, last July 17, 2012.

The Kerastase Chroma Captive line is specifically for color-treated hair (like mine, hehe!). It guarantees 40 days of perfect color for your hair. That means no dullness and fading, just vibrant color-rich hair.

The Kerastase Chroma Captive line consists of three products:

• Bain Chroma Captive Color Radiance Shampoo (P1,483 for 250ml)*
• Fondant Chroma Captive Shine Intensifying Care Conditioner (P1,693 for 200ml)*
• Kerastase Chroma Captive Shine Intensifying Masque (P2,708 for 200ml)*
  
  *Philippine prices are at par with the US suggested retail prices.

Kerastase Chroma Captive uses an innovative technology called Systeme Capture. Systeme Capture harnesses the restorative properties of Linseed Oil for smoothness and shine, UV Filter + Vitamin E for protection against external factors, and Zinc Glutonate which traps pigments deep within to preserve the depth of color. These products not only leave colored hair shiny, smooth, and vibrant, they are all paraben-free too!

Anyhow, to commemorate the launch of these wonderful new products, a fabulous dinner courtesy of The Goose Station was prepared for guests.

Wow, celebrity chef Chef Rob Pengson himself was in charge of the food! After many missed opportunities I finally got to meet him, yay! I had just recovered from sore eyes and tummy troubles that time so I felt so very not camera-worthy hence no photo op with the chef. O_o

We had a really rich and creamy rendition of Eggs Benedict, yum!

I opted to have 24 Hour Steak for my main course. It was very tender and it tasted like homemade corned beef. :)

David's Salon's Laura Charlton is the official Kerastase Media Advocate. She said that she has tested the Kerastase Chroma Captive line numerous times and each time the results were impressive. Laura says that if you want your color to last, this is the perfect product range to achieve hair color perfection.

I'd like to thank L'oreal for this photo with fellow bloggers!

Kerastase Chroma Captive products are available at Kerastase partner salons like David's Salon, Bench Fix, Kerastase Institute by Salon ESA, Basement Salon, etc. Log on to Societe de Kerastase for a complete list.

Product review coming soon, probably right after I color my hair again so I can fully test. :)

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