I witnessed a most interesting launch last April 18, 2012. Oishi, a brand I'm sure most of us grew up with, unveiled its new campaign and endorser.
Guests were asked to guess who Oishi's new brand ambassador is.
A series of clues were provided, ten to be exact. Each clue was accompanied by a gift ala Oprah's Favorite Things! O for Oishi, O for Oprah. Our first clue was how the mystery endorser enjoys breakfast prepared by his mom. And so we all got an Oishi Bread Pan breakfast set complete with jams from The Fruit Garden! O wow!
One of the clues highlighted his interest in photography, and so we got lots of Oishi Gourmet Picks potato chips along with a woodern picture frame. After ten clues and ten gifts, he was finally introduced to us.
What do you know, it's Elmo Magalona, son of the late master rapper Francis Magalona!
Elmo drew raffle winners and told us how he happy he was to represent Oishi, a brand he had grown up with. He's the splitting image of Francis M don't you think?
I actually posted the above photo on Instagram and was floored by how much attention it got. XD
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ABOUT THE AUTHOR
A skincare-obsessed 40-something mom who refuses to look it. I eat, I shop, I conquer! Game on!