It's a special pre-holiday sale featuring really drastic markdowns on several items. Aside from the bargains, there are also live performances, contests, raffles, and other activities.
I was surprised to find Sony Blu-Ray DVD players marked down from P30k to P4k. You can actually get a Sony Blu-Ray DVD player for as little as P3k.
Then there's the Sony NEX-5K, the camera Sony graciously lent me for my US trip last summer. It's currently selling for US$599, so the P27,199 price tag is already quite comparable. 
Oooh the Sony CyberShot TX-1, the camera I've been using for the last couple of years, is on sale too.
Sony's shockproof, waterproof, weatherproof, and almost everything-proof camera the Sony TX-5 has also been marked down.
Lots of Sony Bravia TV's are over 50% off.
As for me, since I had just gotten a Sony NEX-5N camera, I just bought the next best thing,.. a 4GB Sony Memory Stick PRO Duo Mark 2! It was selling for just P1,000! I couldn't believe it so I grabbed one right away. My cam didn't come with a memory stick so this is just perfect. It comes with a 5-year warranty too! :DThe Sony love.Christmas 3-day Consumer Treat is happening from Oct. 21 - 23, 2011 from 10am to 10pm. Hurry! You still have time to catch it. :D
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