According to Human Heart Nature's Anna Meloto-Wilk, 100% of the profits from the sale of the Love Minerals Passion Fruit Hydrating Mineral Lipstick will go to Mindanao passion fruit-growing farmers so they can set up their own processing facility for passion fruit seed oil. The farmers will be able to sell passion fruit seed oil at a much higher price with a good margin as compared to just selling passion fruit itself. Human Heart Nature, in cooperation with Gawad Kalinga, aims to foster sustainability through this program which they refer to as CommPassion.
Human Nature Love Minerals Passion Fruit Hydrating Mineral Lipsticks are available in four (4) shades:- Pink Skies
- Sweet Nectar
- Earth Angel
- Coral Kiss
Each lipstick will retail for a very reasonable P225. It's practically a steal considering the product is 100% natural and organic, containing no paraben, lead, carmine, and artificial dyes. I can't wait to try it out, I've used the original formula Love Minerals lipstick and found it chalky, drying, and hard to apply. Hopefully the passion fruit oil will address those problems.
Aside from the lipsticks, Human Nature Love Minerals Velvet Passion Eyeshadow was introduced. It's also 100% natural and organic, formulated with passion fruit seed oil and natural vitamin E. There's only one palette available at the moment featuring brown, pink, and champagne shades. It retails for P275. I should also tell you that Human Nature Love Minerals is the first Filipino cosmetic brand to receive the distinction of being an animal cruelty-free company from PETA (People for Ethical Treatment of Animals).
All five Ms. Philippines Earth 2010 winners are currently Human Heart Nature's brand ambassadors. They're doing it for pro bono as part of their advocacy too. :D
All five Ms. Philippines Earth 2010 winners are currently Human Heart Nature's brand ambassadors. They're doing it for pro bono as part of their advocacy too. :D I'll be test driving these new Love Minerals in the coming days so do stay tuned.
You can purchase this and other organic Human Nature products online from http://humanheartnature.com/. Here's more good news -- Love Minerals make-up products are now available in all Beauty Bar outlets!
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