Tuesday, December 7, 2010

Blued Project searches for the next stylepreneur!

I dropped by Glorietta 5 last Nov. 30, 2010 for Blued Clothing's fashion show and its launching of "The Blued Project".

Juddha Paolo at the Blued Clothing Fashion ShowThe event was hosted by Star Magic talent Juddha Paolo, who was of course, also decked out in Blued apparel.

Blued fashion show at Glorietta 5The Blued Project is a campaign that challenges college students to come up with the ultimate fashion design and marketing campaign for the brand. This is very apt since Blued was born out of a college thesis at the Ateneo de Manila University almost two decades ago (hence the name Blued, based on our school color). I still remember Blued clothing being sold on campus as I was still studying there at the time.

Blued stylistBlued has come a long way since those days when it only carried shirts, sportshirts, and windbreakers. The full outfit above is part of Blued's current collection. They now have leggings and dressy tops for more fashion options.

Student model at Blued Fashion ShowStudents participating in The Blued Project were called upon to model their choice of clothes from Blued's current collection.

Student model at Blued Fashion ShowThe students come from different universities. Their backgrounds are as diverse as can be. There are artists, jocks, brains... The Blued Project is open to ALL college students, you don't have to be studying design, art, or marketing to participate.

StudentI was surprised to see that Blued has capris now. Shirts, sportshirts, and windbreakers are what have always characterized the brand when I was still in the Ateneo. Good to see that it's evolving with the times. :)

Animetric with Juddha PaoloThe event was short and sweet. I was told that the winner of The Blued Project would get an internship at Blued Clothing and would have his/her collection launched for a season, aside from a shopping spree at Blued. I had a brief photo op with Juddha before I proceeded to visit Blued's Glorietta 5 store.

Blued at Glorietta 5While Blued's flagship store is located in Trinoma, they have this quaint outlet on the second floor of Glorietta 5.

Are you in college? Would you like to be a Blued Stylepreneur? Check out the mechanics HERE.


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