I already said I've sworn off online voting contests after I witnessed cheating first-hand at Multiply.com more than a year ago. Still I found myself joining FB "LIKES" contests. O_o
Anyone who's active in Facebook would know that prizes are being given away by companies left and right. Contests can come in the form of a raffle, a speed contest (first to reply), or more often than not, a voting contest that counts the number of "likes" an entry gets. All one has to do to garner a vote is to have someone click on "like". In effect, it doesn't matter if your entry is crappy, so long as you get the most number of likes you win.
It makes sense for companies to conduct a "LIKES" contest because for all intents and purposes, it helps them recruit more followers and community members in their respective pages. It's really one of the quickest ways to pump up the fan figures to epic proportions... or so it seems.
Below is a screencap I took of the likers of a certain entry of a certain FB Likes contest. I will not name the company, the prize, or the contestant but I am posting this here so you can see for yourself:
What do you think?
What do you think? There are people who would stoop to cheating to get a freebie or make quick buck. That's reality. Anyone who can register for a free email account can register for a free Facebook account. If you have nothing better to do with your time, you can easily come up with a hundred dummy accounts for vote-padding purposes. I just hope the company that is holding this particular contest will monitor the votes that come in and award the prizes to those who campaigned the old-fashioned way and garnered genuine likes from real FB accounts.
If you're a company who's striving to make your presence felt in Facebook, is this the kind of community you'd like to nurture? Just a little food for thought.
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