Friday, July 23, 2010

Sunsilk Co-Creations brings you the hair experts...

Sunsilk recently launched Sunsilk Co-Creations, a whole line of shampoos and conditioners formulated in cooperation with hair experts from around the world.

Sunsilk Co-Creations shampoos and conditionersThere are seven (7) variants in all: Strong & Long, Straight & Sway, Smooth & Manageable, Damage Repair, Soft & Smooth, Anti-Dandruff, and Hairfall Control.

Phoebe and me at Sunsilk Co-Creations Media LaunchIt was a very glam event, everyone was dressed to the nines and fully made up... except me and my fellow Dove 7 Day No Mirror Challenger Phoebe. I felt overwhelmed by all the beautiful people.

The event was hosted by Sarah Meier, and I'm glad she looks so much healthier now compared to when she was sporting the skeletal look at the J&J + Bayo Soft Look Collection Launch some months ago. She's really beautiful. :)

Sarah Meier hosts Sunsilk Co-Creations LaunchThere was a fashion show featuring clothes the in the same colors as the Sunsilk Co-Creations shampoo bottles.

Sunsilk Co-Creations Fashion Show
Sunsilk Co-Creations Fashion ShowSunsilk Co-Creations Fashion ShowSarah Geronimo at the Sunsilk Co-Creations LaunchSunsilk's brand ambassador Sarah Geronimo sashayed on the catwalk as a fitting grand finale, much to our surprise. We weren't told that she was going to be there. :)

Yuko Yamashita and Animetric at the Sunsilk Co-Creations LaunchLo and behold, international hair experts Teddy Charles and Yuko Yamashita were there as well! Given my penchant for all things Japanese, which includes Japanese hair straightening, I just HAD to take a picture with Yuko Yamashita even if I looked crappy as a result of not being able to look in the mirror. She created the Yuko Hair Straightening System back in 1996. It makes use of a straightening iron to create sleek and shiny tresses (rebonding? :p). Anyways Yuko is such a gracious and accommodating lady (she can't speak English though), I wish my Japanese was better so I can say more than just greetings and salutations. :p

Yuko co-formulated the Smooth & Manageable variant of Sunsilk Co-Creations -- it's the hot pink bottle and tube! :D

Photo Ops at the Sunsilk Co-Creations LaunchOf course what's an event without photo ops? Let's Go Sago, mrsmartinez, and I hammed it up for the camera.

Want expert-touched hair? Catch the Sunsilk Expert Salon from July 23-25 at Market! Market!, July 30-August 1 at Ayala Center Cebu, and August 13-15 at NCCC Mall Davao. It's a one-stop salon where you can get your hair analyzed and pampered with the Sunsilk Co-Creation variant that's right for you. :D

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