Sony Ericsson's "I-Share Ang Saya" Campaign
Sony Ericsson officially turned over a unique mobile education van to UNICEF last April 20, 2010. It was the culmination of their "I-Share Ang Saya" Campaign.
Sony Ericsson's "I-Share Ang Saya" campaign was launched in November 2009. Visitors to "I-Share Ang Saya" exhibits in SM Malls were introduced to Sony Ericsson's mobile entertainment models -- Satio, Aino, and Kita. Buying these phones allowed patrons to help contribute to the UNICEF Mobile Education and Child Protection Program. Mall goers were also given an opportunity to help via cash donation bins.
Sony Ericsson and Ericsson jointly donated P1 million for the UNICEF program. A unique mobile education van is the result. The van is equipped with a laptop, mobile broadband access, and other communication equipment to facilitate sessions on the streets to be administered by street educators and social workers. The van was officially turned over to UNICEF Country Representative Vanessa Tobin (pictured above) during the event.
I saw some Sony Ericsson representatives going around demonstrating two new cellphones, namely the Elm and the Vivaz. Unfortunately, they didn't approach me so I wasn't able to see the phones up close.
Hopefully the Elm, Vivaz, and the Xperia x10 I've been hearing so much about are all better than my x1.
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ABOUT THE AUTHOR
A skincare-obsessed 40-something mom who refuses to look it. I eat, I shop, I conquer! Game on!