Thursday, December 17, 2009

Tang's social experiment on Filipino kids' independence

Can Filipino kids be trusted to make bigger decisions and more grown-up choices? This is the question that Tang asked when it conducted its first social experiment recently.

One hundred kids aged 7-9 years old from the C and D socio-economic classes were given P500 each and ushered into a makeshift store. They could buy anything from food to toys to school supplies. They could event opt to donate to Ondoy victims.

What did they decide to do with the money? I encourage you to watch the video below to find out.


A whopping 99 out of 100 children chose to save a large percentage of the money. The average amount spent was P150, while the remaining money was set aside for savings. Of the money spent, most were used to buy school supplies. 20% of the children decided to donate to Ondoy victims, and of this 20%, half were victims of Ondoy themselves. The one child who decided to spend all the money did so in order to buy school supplies for all his siblings.

Surprised? What do you think?

I'd like to point out that all of these kids are in school, so I am inclined to believe that education has a lot to do with this type of behavioral development. It is very good to know that kids are learning to be responsible at an early age. There is still hope for our country after all. :)

Share your thoughts on Tang's social experiment on Filipino kids' independence. Post a comment below, who knows you just might win a special gift basket from Tang.

Special gift basket from Tang
All comments posted from now until Dec. 27, 2009 will be entered in a special contest. There will be one winner of a special gift basket from Tang. Only one comment per person please.

Special thanks to Tang and Kraft Philippines for making all of this possible. Also check out http://www.knowkids.org.ph.

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