Haagen Dazs opens its Robinsons Manila store

Haagen Dazs, one of the world's premiere ice cream brands, formally opened its store in Robinsons Place Manila and launched its Do Not Disturb campaign highlighted by their latest ice cream flavor -- Dark Chocolate Orange.


Attendees were treated to cups of Haagen Dazs Dark Chocolate Orange while waiting for the program to start. The dark chocolate ice cream was incredibly smooth and rich, a lovely contrast against the bits of chewy and tangy orange zest mixed in. I was reminded of those chocolate truffle trays which would usually have an orange creme-filled piece.

The Do Not Disturb campaign was presented as a three-act show featuring three different women in three different situations. The first was a composer who needed inspiration to finish her song; the second (pictured above) was a broken-hearted lass who just got out of a relationship; and the third was a career woman who got promoted to a top position. Each act culminated in the need to imdulge in some "me time" with Haagen Dazs. Whether its for inspiration, comfort, or celebration, some slow-melting Haagen Dazs is all one needs.

After the show, guests were ushered to the Haagen Dazs store for the formal ribbon-cutting with US Ambassador Kristie Kenney and Robinsons Land Corporation Business Unit General Manager Cornelio Mapa. Ambassador Kenney then proceeded to the freezer area for the inaugural first scoop. When asked to give a few words during the ceremony, Ambassador Kenney said that having a Haagen Dazs store so close to the US Embassy was like having a little piece of the United States in the neighborhood.

I was amazed by the non-stop traffic of people trooping to the Haagen Dazs store shortly after the ribbon was cut. Not surprising, as even my 8-year old son attests that Haagen Dazs ice cream is the creamiest he has ever tasted...

Special thanks to General Mills for the invitation.

Haagen Dazs

G/F Midtown Wing, Robinsons Place Manila

Pedro Gil cor. Adriatico Sts., Ermita, Manila

Like this post? Subscribe to this blog by clicking HERE.